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2008 Explorer

Key Competitors and How They're Positioned

2008 Ford Explorer Eddie Bauer V8 4x4 Competitive Product Features

2008 Ford Explorer Limited V8 4x2 Competitive Product Features

Jeep Grand Cherokee

Is presented as the most capable SUV ever built
2008 Ford Explorer XLT V6 4x4 vs. 2008 Jeep Grand Cherokee Laredo V6 4x4

Chevrolet TrailBlazer

Has a brand image of performance, versatility and tradition

Toyota 4Runner

Is presented as tough, capable yet comfortable

Nissan Pathfinder

Claims to provide the best balance of off-road and on-road capabilities and utility in the class

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