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2008 Taurus

Key Competitors and How They're Positioned

2008 Ford Taurus X SEL Competitive Product Features

Honda Pilot

Positioned as a true SUV from Honda; it has traditional SUV imagery
2008 Ford Taurus X SEL vs. 2008 Honda Pilot VP
2008 Ford Taurus X Eddie Bauer vs. 2008 Honda Pilot EX

Chrysler Pacifica

Positioned as "Beyond the SUV" with a focus on family, power and luxury amenities
2008 Ford Taurus X SEL vs. 2008 Chrysler Pacifica Touring
2008 Ford Taurus X Eddie Bauer vs. 2008 Chrysler Pacifica Touring with W Package
2008 Ford Taurus X Limited vs. 2008 Chrysler Pacifica Limited

Toyota Highlander

Originally positioned as offering rugged refinement but is now targeted as family-focused
2008 Ford Taurus X SEL vs. 2008 Toyota Highlander
2008 Ford Taurus X Eddie Bauer vs. 2008 Toyota Highlander Sport
2008 Ford Taurus X Limited vs. 2008 Toyota Highlander Limited

Subaru Outback

Subaru positions Outback as a crossover with a rugged exterior and stylish interior that lets customers answer the call of the wild.
2008 Ford Taurus X Eddie Bauer AWD vs. 2008 Subaru Outback LL Bean Edition AWD

GMC Acadia

GMC positions Acadia as an award-winning, spacious 8-passenger crossover.
2008 Ford Taurus X Limited vs. 2008 GMC Acadia SLT2

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