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2008 Taurus

Key Competitors and How They're Positioned

2008 Ford Taurus SEL Competitive Product Features

Toyota Camry

Was all-new in 2007 with a slightly more sporty look and an available hybrid model
2008 Ford Taurus SEL vs. 2008 Toyota Camry LE V6
2008 Ford Taurus Limited vs. 2008 Toyota Camry XLE V6

Chevrolet Impala

Boasts powerful engines including a 303-horsepower V-8
2008 Ford Taurus SEL vs. 2008 Chevrolet Impala LT with 2LT
2008 Ford Taurus Limited vs. 2008 Chevrolet Impala LTZ

Toyota Avalon

Positioned as a more luxurious offering with advanced technologies and understated elegance

Chrysler 300

Positioned as classic American sedan redefined (RWD) with focus on the Hemi^®-powered 300C
2008 Ford Taurus SEL vs. 2008 Chrysler 300 LX
2008 Ford Taurus Limited vs. 2008 Chrysler 300 Touring

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