2008 Mustang

Key Competitors and How They're Positioned

2008 Ford Mustang V6 Premium Competitive Product Features

2008 Ford Mustang V6 Deluxe Convertible Competitive Product Features

Mustang V-6 (Price/Value Competitors)

Chrysler Sebring Convertible
  • Is marketed as an athletic convertible appealing to “independent individuals who love a feature-filled vehicle offering performance, handling and comfort”

 

Hyundai Tiburon
  • Targets price-conscious and practical performance car buyers wanting a handsome, well-appointed sports car

 

Mitsubishi Eclipse
  • Appeals to the image-conscious customer wanting performance and many features in a sporty package

Mustang GT (Performance Competitors)

Nissan 350Z

 

Mazda RX-8
  • With 232 horsepower, targets the price-conscious wanting real sports car bang for the buck, in a car that's both technologically advanced and different